Marketing Case Study Example | Topics and Well Written Essays - 1250 words - 1

Marketing - Case Study Example Due to this, the company has recorded a decreased quality in service delivery. Moreover Don Martin Ltd. requires solving issues related to change. The company has expanded significantly and its operations have grown. It is therefore necessary to ensure that there are changes in management which are aimed at managing the changes that the company is facing which are related to growth (Grasby 381). The problems of the company and their implications are analyzed in the following tables in relation to the various segments of the market for the company’s products. ... sports center and garages Shopping for goods and their delivery varies among the various age groups of the consumers Why The prices are higher because of the customer service delivery The needs of the consumers are motivated by the amount that they pay for them The shopping and delivery of goods depends on the kind of consumer and hence the variation The variation in shopping and needs for delivery services depends on the preferences of the various age groups among the consumers How Customers prefer to do their own shopping so that they would save on the costs associated with service delivery The user needs can be achieved through quality of good and service delivery in addition to reasonable prices The shopping and delivery of goods is defined by the ability of the consumers to pay for the services and their preferences The variation in purchase and delivery is determined by how the consumers of different ages want their shopping experience to be Implications Price Usage Needs Demog raphics Age Who The implication of price competition id reflected by the inability of the company to maintain its loyal customers Delivery of user needs will define the ability of the company to achieve business success Every consumer needs different goods and services and therefore the company must make these available The preferences of the various age groups must be met by the company for success What The goods and services of the company have varied prices. The needs of the user means that the management and employees are obliged to ensure that these needs are met The implications of the divergent demographics are expressed by the ability of the company to meet diverse needs of the consumers The needs of different age group have to be met by the company otherwise the customers may be

Information and Network Centric Operations Essay

Information and Network Centric Operations - Essay Example Operations of this sort do have advantages that more traditional approaches lack. For example, properly executed distributed networked operations are less dependent on the survival of individual units and thus should be harder for an adversary to disrupt. To reach its full potential, Network Centric Warfare must be deeply rooted in operational art. The key is how the activities of geographically dispersed and functionally diverse units are orchestrated, or controlled. This is obviously a complex matter that requires a thorough understanding of the concepts upon which distributed networked operations are based. This book aims at the Network Centric Warfare concept; to explain how it embodies the characteristics of the Information Age; to identify the challenges in transforming this concept into a real operational capability; and to suggest a prudent approach to meeting these challenges. David S. Alberts, John J. Garstka, Frederick P. Stein are top thought-leaders in Information Age innovation and published pioneering work in the application of New Science techniques to military problems and lectures internationally on the future of military forces. This book is the product of an ongoing effort to understand and articulate the power of information superiority in warfare from a Joint perspective. Information Information & Network Centric Operations Information has long been an integral component of warfare. Requirement of dominance over an adversary necessitates knowing his center of gravity, influencing his perception and safeguarding organization's sensitive information. History is replete with examples of how information superiority has influenced political and military struggles, from the earliest battles of recorded history to current military operations. 1. What is Information Information is defined as ' Data collected from the environment and processed into a usable form.' Information begins as derived data from observable fats or events. Interpreting data leads to the development of the information. The ultimate interpreter is the person receiving the data. At times, though, an observed event is too complex for the human mind to dissect. Machines are used to reduce data into a manageable and comprehensible set. They are the information systems and come in both hardware and software terms. A given piece of data, largely meaningless by itself gains meaning in a situational context, when it is processed. This processed data than by definition becomes information. Knowledge is derived from information. 2. Information Operations (IO) Activities PROTECTION VALIDATION EXPLOITATION IO ACQUISATION DENIAL MANAGEMNET Information operation synthesizes all aspects of information, to support combat power, with the aim of dominating battle space at right time, right place and with the right resources. Complete knowledge of location, combat effectiveness, current activity of own forces and an adversary's location, disposition, combat efficiency, preparedness, determination to fight etc. are essential inputs for conceiving, planning and executing naval operations. These inputs